MAPPIN & WEBB,
REGENT STREET, LONDON
To launch the new London flagship store in all the glory of the summer and the great outdoors.
We brought the Garden of Eden into the store, creating a mystical space full of temptation and intrigue. What did we do, we built glass jewellery cabinets springing up from manicured grass panels, positioned statuesque urns with cascading pearls, constructed a giant birdcage for Roxy the burlesque performer, designed seated areas found behind secret panels, and produced an array of whimsical characters from a world we can only imagine. Champagne, cocktails and various food activations where available throughout the event. Mappin & Webb remained as the Garden of Eden for a week.