Menu & Beverage Curation & Activation

Menu & Beverage

Curation & Activation

This step process takes the client on a journey from initial on paper drafts based on the overarching concept and brand, to the approved menu proposition.


Early validation of the menu and drink curation is paramount to the success of the business, and robust research and evaluation is carried out to ensure stickability. We design and develop each dish over a series of tastings, and produce a suite of assets to deliver a successful kitchen operation, to include build and recipe cards and detailed dish and batch costings. Our procurement and supply chain process is based on a common sense approach, and weighs up quality, affordability and ethical credentials in equal parts, to deliver the appropriate solution for our clients.

The activation phase supports the key stakeholders with productivity and training. We look at your equipment requirements based on the menu, and the operational flow of the various workstations to suggest the most productive use of space so your kitchen contractors can produce the plans accordingly. We also deliver on site training solutions for the teams, and support them with the initial opening and soft launch.


Create – Engineer – Activate