Lincoln is a multi-disciplinary hospitality studio, big on ideas and innovations with a deep understanding of operations and mobilisation to compliment early-stage thinking.

Welcome to Lincoln Hospitality Studio.

We’re hoping you haven’t simply landed here by chance – that in fact, you’re in the hospitality business and you’re searching for inspiration, a creative partner that can drive your bar, restaurant, hotel or hospitality brand to new levels of excellence.

Take a few moments, stay a while and discover who Lincoln have partnered with. Explore our case studies and read our blog, because if your business is hospitality – then this isn’t a chance encounter.


Party & Event Catering

Be it a wedding in the grounds of your home, a gala dinner in a disused warehouse, or an intimate cocktail & canape party, when we plan your party, we plan it solely with your vision in mind. Discover More

Image of company Founder, Simon Cromack

Founder: Simon Cromack

Simon graduated from the Savoy Group management training scheme to become a leading figure in F&B and hospitality development.

Having spent time in UK and Europe he started his own events catering and production company before selling to Rhubarb Food Design and taking a senior role in their company. Along the way Simon created the hugely successful Henley Food Festival, as well as establishing one of the finest Henley Regatta Hospitality Enclosures along the Thames.

In 2008 his company was selected as preferred supplier to the Royal Household, where they catered for some of the finest charity events in the calendar. Simon has also worked in the private office of some high profile global luminaries, looking after property portfolios across the globe.

Simon adds the operational and creative input as well as service expertise to establish the best possible outcomes for our projects.

What We Do

Lincoln is focused on delivering pioneering hospitality solutions through,

  • F & B Concept Creation
  • Menu & Beverage Curation
  • Activations & Events
  • Operational Modelling

We develop sustainable and exciting hospitality opportunities for hotels, restaurants, bars, cafe, clubs, retail and private households.

Whether you are reinventing a space to give it a new lease of life, or you’re reenergising a piece of real estate in a hotel or part of a restaurant to expand the depth and variety of your existing offer, we can help imagine and deliver the entire proposition from creation to delivery.

We understand the importance of Operational Modelling, from the steps of service, the critical processes, through to the technical capability and behavioural awareness of the team.

How We Work

Working with our clients is an extremely emotive experience, especially as we explore the unique qualities of their business, their vision for the future and where they believe the business could be enhanced.

Often than not, opportunities present themselves in unexplored areas of the business.

At Lincoln we look to provoke a different thought process with our clients, looking at everything from food & drink menu creation to rejuvenating exterior & interior spaces, along with how to reenergise staff through empowerment and ownership skills.

We are frequently involved with the early stages of on boarding the team and delivering training solutions based on the service tools Lincoln have created for the brand.

To ensure service consistency, we can also remain on site to help with the execution of a series of soft launches through to the first fully operation trading week.